Bella Games Privacy Policy

Last updated:

Table of Contents:

  1. About Us
  2. Scope
  3. Information We Collect
  4. How We Use the Information We Collect
  5. Maximum Information Retention Period
  6. How We Share Information
  7. How to Control Information
  8. Children
  9. Third-Party Services
  10. Changes to This Privacy Policy
  11. Contact Us
  12. Representation for data subjects in the EU

1. About Us

Bella Games is a developer and publisher of game titles for mobile devices (each game title, "Title").

We collect information in either of 2 ways:

A. Directly – through the Titles. For this purpose, we also engage with analytics partners that collect the information on our behalf.

B. Indirectly – through our advertising and analytics partners.

We collect information as described in this privacy policy for Bella Games' own purposes, as a data controller under data protection law where relevant.

2. Scope

This privacy policy describes Bella Games' privacy practices with respect to information it processes in relation to its Titles. This privacy policy does not govern the use of any website, and any additional services.

The titles are available to users all around the world. Accordingly, throughout the document, we try to harmonize our approach and the language of the privacy policy as much as possible. However, sometimes we refer to specific laws that require further disclosures. For example, whenever you see throughout the policy the annotation "The GDPR angle", it means that the purpose of such section is to satisfy the transparency requirements of the General Data Protection Regulation (the "GDPR"), and therefore it applies only to personal data (as defined by the GDPR) associated with devices who we deem to be located in the European Economic Area, United Kingdom, or Switzerland. If you are a resident of California, please see "The CCPA Angle" for information related to the California Consumer Privacy Act (the "CCPA"). "The CCPA Angle" sections apply only to "personal information" that is subject to the CCPA. For purposes of the CCPA, this Privacy Policy serves as both the Privacy Policy and Notice at Collection of Personal Information.

3. Information We Collect

A. Information collected through our Titles, and information provided to us by advertising and analytics partners:

1) Identifiers:

a. Advertising ID – Advertising ID refers to the Google Advertising ID ("GAID") on Android devices, or ID For Advertising ("IDFA") on iOS devices. The Advertising ID is a resettable persistent identifier generated by Android or iOS that allows online advertising companies to recognize a device across apps, for advertising purposes.

Additional information about how to limit our use of the Advertising ID can be found under "How to Control Information".

2) Device Information:

3) Usage Information:

4) Technical Information:

B. Information we collect from third-party services:

We may receive information about you from third-party services that we use, such as:

4. How We Use the Information We Collect

We use the information we collect to:

The GDPR angle: We process your personal data based on: (i) your consent (for personalized advertising and analytics), (ii) our legitimate interests (for improving services and security), and (iii) performance of a contract (providing game services).

The CCPA angle: We use the personal information for business purposes. We do not sell your personal information.

5. Maximum Information Retention Period

We retain information for as long as necessary to provide our services and comply with legal obligations. Data retention periods are determined by our service providers, including Google Firebase, in accordance with their respective privacy policies.

You may request deletion of your information at any time by contacting us at bellagamesforyou@gmail.com.

6. How We Share Information

We may share your information with:

The CCPA angle: We do not sell your personal information.

7. How to Control Information

You have several options to control how we collect and use your information:

A. Advertising ID Controls:

B. In-App Privacy Settings:

Some of our Titles may include in-app privacy settings that allow you to control certain data collection and use. Please check the settings menu within each Title.

C. Your Rights:

Depending on your location, you may have the following rights regarding your personal information:

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Any deletion request should come to bellagamesforyou@gmail.com.

The CCPA angle: California residents have the right to opt-out of the sale of personal information. We do not sell your personal information. However, if you wish to opt-out of sharing your information with advertising partners for personalized advertising, you can do so through your device settings as described above, or by contacting us.

8. Children

Our Titles are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the contact information provided in the "Contact Us" section below.

If we discover that we have collected information from a child under 13, we will delete that information promptly.

The GDPR angle: We do not knowingly process personal data of children under 16 without parental consent. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

9. Third-Party Services

Our Titles may contain links to third-party websites or services, or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information to them.

Third-party services we use include:

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Your continued use of our Titles after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: bellagamesforyou@gmail.com

If you wish to exercise your rights regarding your personal information (such as access, deletion, or correction), please contact us using the email above and specify which right you wish to exercise.

Exercise Your Rights: To access or delete your personal information, contact us via email at bellagamesforyou@gmail.com. To opt out of the sale of your personal information (where applicable), adjust the privacy settings within the specific game and enable the "Do Not Sell My Personal Information" option, if available.

12. Representation for data subjects in the EU

If you are located in the European Economic Area, United Kingdom, or Switzerland, and you have questions or concerns about how we process your personal data, you may contact us using the information provided in the "Contact Us" section above.

You also have the right to lodge a complaint with your local data protection authority if you believe that we have not complied with applicable data protection laws.

For a list of data protection authorities in the European Economic Area, please visit: https://edpb.europa.eu/about-edpb/about-edpb/members_en